THE BUSINESS OF YOGA with Amy and Roos.

From Yoga Teacher to Yoga Business Owner. A 4-hour masterclass for yoga teachers, trainees, graduates and anyone looking to build a more visible, purposeful and sustainable yoga business - whether yoga is your primary business or an offering you’re adding to an existing business or professional practice.

Saturday 26 September | 14:00–18:00, Dahlia’s in Alkmaar

Being a great yoga teacher is only one part of building a successful yoga career.

You can be passionate about what you teach, deeply knowledgeable and committed to your students - but if people don't know what you offer, why you are different, or how to work with you, it becomes difficult to build a thriving business.

The Business of Yoga is a practical, inspiring four-hour masterclass designed to help you bridge that gap.

Together, we will explore what it really takes to move from simply teaching yoga to thinking and working as a yoga business owner.

WHAT WE'LL EXPLORE

We'll look at your vision, your ideal student, your niche and the kind of experience you want to create.

You'll begin to articulate:

• Who you most want to work with

• What you offer

• The transformation or experience you provide

• What makes your approach distinctive

• What you want to become known for

Because "I teach yoga" is not a business strategy.

DISTINGUISH - Build a recognisable brand

Your brand is much more than a logo.

We'll explore how your personality, values, teaching style, language, imagery and visual identity come together to create a business people recognise and remember.

You'll work on your own brand identity and develop a clearer message for your website, social media and marketing.

BECOME VISIBLE - Learn how to promote your yoga business

Marketing can feel uncomfortable, especially when your work is personal.

We'll take the mystery out of it. You'll learn how to attract the right people, build trust and turn interest into bookings - without feeling like you have to constantly "sell yourself."

We'll explore:

• Instagram and content strategy

• What to post and why, and some basics of using Insta,

• Creating content from what you already know,

• Your personal story and expertise,

• Email marketing,

• Your website,

• Google and local visibility,

• Word of mouth and referrals,

• Collaborations and community connections,

• How to clearly communicate your offers.

We'll also look at how one idea can become multiple pieces of useful content, so you can market your business without constantly having to come up with something new.

THE VISUAL BUSINESS OF YOGA

With guest photographer Roos van Yperen

Your photographs are often the first experience someone has of your business.

What do they communicate?

And do they communicate the teacher you actually are?

Photographer and small business owner Roos van Yperen will join us for a dedicated session exploring the visual side of building a yoga business.

Roos will share practical guidance on:

• Creating photographs that communicate personality

• What makes a strong professional portrait

• Photographing yoga naturally

• Location, light and clothing

• Images for your website and social media

• Preparing for a professional photography session

• Creating a consistent visual identity

We'll look at real examples together and explore how imagery influences the way potential students perceive you and your work.

BUILD - Create a sustainable yoga business

A yoga business needs to work creatively and financially.

We'll talk honestly about money, including:

• Pricing your classes, workshops and offerings

• Understanding your costs

• Setting realistic income goals

• Creating multiple revenue streams

• The difference between turnover and actual income

• Making your business sustainable without simply teaching more hours

This is about creating a business that supports the life you want to live - not one that leaves you exhausted.

YOU WON'T JUST LISTEN. YOU'LL WORK.

This is an interactive masterclass.

Throughout the four hours you'll be working on your own business, with exercises and practical activities designed to help you clarify your ideas and turn them into action.

You'll leave with:

• A clearer business identity

• A defined ideal student

• A stronger message

• Your own brand direction

• A practical marketing framework

• Ideas for creating consistent content

• A clearer understanding of your pricing and business model

• A photography and visual branding direction

• And a 30-day action plan

YOUR BUSINESS. YOUR VOICE. YOUR NEXT STEP.

Whether you're still completing your yoga teacher training, newly qualified, or you've been teaching for years and feel ready to take your business to the next level, this masterclass is designed to meet you where you are.

You don't need to have a perfect Instagram account, a polished website or a fully formed business plan.

You simply need a willingness to look at your yoga teaching through a different lens.

Not just as something you love to teach - but as a business you can consciously build.

THE BUSINESS OF YOGA

A 4-hour masterclass with Amy Eastwood + guest photographer Roos van Yperen

For: Yoga teachers, teacher trainees, graduates and aspiring yoga business owners

Includes: 4-hour masterclass + Business of Yoga workbook + practical exercises + 30-day action plan

THE BUSINESS OF YOGA.

Saturday 26 September 2026, 14:00–18:00, €40 ticket price